An effective brand logo is crucial, as it provides quick brand recognition and communicates brand ownership and quality. Logos are tangible expressions of a company. And if you own an Advertising agency, you might not want to miss out on a perfect logo conveying the brand values.
In such a case, you might want to seek the assistance of a logo design agency. A professional designer could analyze your business needs and create a logo suitable to your business operations. Here we have shared some essential steps that one must consider while choosing a logo maker for an advertising agency.
- Optimize your research: Spend some time doing the research for the right logo agency. Make sure it is an established company with a previous work record. You can either browse on the Internet or read the reviews.
- Go through the website: Once you come across the agency, go through their websites and previous works. An agency with a user-friendly website and a decent work portfolio will be the right choice when compared to your requirements.
- Analyze the agency’s style: A logo designing agency should not only be creating quality designs, but it should be adaptable to your requirements. Understand their adaptability and versatility with different industries. The representatives should be able to interpret your needs and modify them according to your wants.
- Evaluate your communication: Effective communication is the key to designing a logo as per your demand. There needs to be a detailed conversation between the client and the agency with the proper exchange of thoughts. It helps in the smooth flow of ideas and helps in filtering out redundant information.
- Compare costs with benefits: Quality comes at a cost! But it needs to be affordable and worth the penny. Analyze your requirements and budget and compare the packages offered by the agency.
- Agency’s approach to handling the tasks: An advertising agency logo should be timeless, compelling, and communicate the services of the brand. To accommodate these aspects, the agency should follow a multi-faceted approach and not only stick to traditional ones. They should be open to modifications and receptive to the client’s feedback.
- IPR services: Protecting your logo legally is as important as designing a captivating logo. The agency should be offering the logo copyright services and ensure safeguarding it with trademarks. The logo designers should obtain a copyright clearance to avoid legal troubles in the future.
- After-sales services: The business should not finish with the exchange of money. A logo creation agency should also provide post-sales customization services and not hesitate to modify or communicate the alterations or new requirements.
You can either specifically search for a brand logo designing agency or a brand naming agency, as the latter will help you refine the name (if required) and make logos accordingly. A professional service would follow the creative design process steps, thus unraveling diverse choices for the client.
Once you find an apt logo for your advertising agency, the next step of protecting it from copyright services becomes crucial.
HOW TO PROTECT LOGO FROM COPYRIGHT?
The first thing to ensure is to create a logo without copyright. Be careful with the themes, colors, or symbols. It is suggested to refrain from using symbols. Do not use similar color themes to existing brand logos. Maintain the records of designs and creation process for the future.
HOW TO COPYRIGHT A LOGO?
Now an important question- How to copyright a logo? Here we have shared the stepwise process for getting your logo copyrighted.
- Use the free logo design checkers and verify your design remains unique. Apply for copyright registration with the department and complete the necessary formalities. A diary number will be granted for a successful application.
- The objection window will remain open for 30 days after the application. If no objections are received, the application will proceed for further examination.
- After passing through the different stages of the verification process, the registrar will issue a copyright certificate in the name of the brand.
Various brand naming agencies in India also offer logo copyright services. If you want to avoid the hassle of filing applications, it is better to combine copyright services with logo designing services.
The logos also depend upon the name of the company. If you are doubtful about the name of your brand, then there are brand naming services that offer logo designing simultaneously. These product naming agencies follow specific methods and craft a name according to the design templates.
CONCLUSION
Logo designing not only involves applying creative skills to software. The designer has to come forward with unique and compelling designs that convey the brand identity.
In the case of an advertising agency, a logo becomes a crucial aspect while rendering its services. An advertising agency is all about utilizing creativity and being distinct from its competitors. Therefore its logo has to be catchy and exciting.
Frequently Asked Questions (FAQ’s)
- What is logo copyright?
A logo copyright is a legal protection of the designs and logos of a brand. It protects the logo from unauthorized usage and copying and allows its usage only to a copyright holder.
- How to check logo copyright?
One can visit logo checker websites and check there for free. These sites will look for existing logos that match your logo design and caution about its usage. Logo copyright can also be checked on government copyright and trademark sites.
- How to copyright a logo?
In India, one has to submit an application to the copyright office and await the verification processes. In the meantime, there will be a few formalities and an application amount one has to pay. After following the verifications, the applicant will receive a copyright certificate if no discrepancies are found.
- Why is logo copyright important?
A logo copyright will safeguard the originality of the logo and prevent it from being copied. Only the copyright holder will have the right to use the logo or its designs.
- Why is logo important for business?
A logo is the first visual representation of a brand. It helps in communicating the brand values and offers the brand a separate identity, distinct from its competitors.
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