An amazing brand name that reflects your brand value is much more than something that just looks cool on your business card. It is about communicating with the customers and enhancing your presence. One good way to identify a good brand name is to check whether the customers are able to identify, remember and discuss your brand name. An ideal brand name is your company’s most valuable asset.
Choosing the right business name can be a challenging task, however. The real question that crosses the mind of each budding entrepreneur is how to find an appealing brand name. A name that catches the attention of all and stands out. A name that is available and is easy to remember. While some belief in using a name generator as a solution, others believe in putting in some effort to come up with a brand name that actually makes a mark. Based on your branding requirements or budget, you can choose a brand naming agency. Unboxfame not only helps you with a brand name but product naming as well.
Multiple theories and studies are available on what makes a great name. A 2010 study by the University of Alberta, for example, claimed that customers react more positively to brands with repetitive words such as Jelly Belly, Coca-Cola, Kit-Kat, etc. This is just one perception. There are many other techniques of brand naming that can help you stand out. Ideally, your brand name must be:
Searching for a good brand name is an infuriating and exhausting task. Whether you are looking for bespoke logos or the perfect brand name for your business, Unboxfame is here to help. We are the #1 brand naming agency with experts in the field. If you are willing to take the plunge and do it yourself, below-mentioned are a few steps that shall help:
After you have come up with a business idea, it’s also crucial to understand yourself and the things that you are trying to achieve via your brand. Articulating your brand values is the key here. It includes defining the vision, values, purpose, and mission of your brand. All of these combined influences everything around you.
Understanding your own USPs is extremely important for finding the right brand name. Of course, your brand values do matter a lot but there are other things as well that make your business stand out. You have to consider what makes you different before going through the naming process. One way to do it is by analyzing your competition and getting a better sense of what they are doing to prove their worth.
Once you have certain ideas in mind, you must engage in a healthy discussion with all the stakeholders to decide what’s best for your business. Have some guidelines in mind that aim at deriving meanings. Next, perform certain exercises such as:
There are many techniques that brand experts imply for naming your brands or products. Some of them are listed below:
Engage in an activity wherein each individual has to suggest brand names belonging to different categories and pick the brand name that suits your brand and brand values.
There’s no point in choosing a brand name that’s already taken. Your brand name will lack essence even if a similar brand name exists in the market. Therefore, you must narrow your preferences to list your favorite. Next, check them for domain name availability and claim the name.
Once everything is sorted, you can get other things done as well such as logo making, trademark, copyright, etc. All of these elements together make a brand. Getting your website designed and devoting some efforts towards SEO and online presence is equally important too.
Your brand name is only the first step in building a strong, memorable brand. From name to messaging, to your visual identity, you want to approach your brand thoughtfully and strategically.
Once you have your name, you can work on completing your brand.
Build your brand strategy by considering your target audience. Think about your brand voice, personality, and pillars. Design a robust brand identity and create useful brand guidelines. You may also put some effort towards marketing.
Remember, a brand is never built overnight. It requires constant effort and commitment. If you feel stuck at any point, it’s a good idea to bring in some support. Unboxfame, as a brand naming agency, is always ready to serve you in the best possible way. So don’t hesitate to contact us right away.
